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Ras Al Khaimah Tourism Development Authority (RAKTDA) has revealed the preliminary results of ‘Get More’, its brand-new digital-first marketing campaign to place the Emirate as a lovely summer season vacation spot for home and worldwide vacationers.
Launched in April and operating till the top of September 2023, ‘Get More’ has already seen distinctive results at the beginning of summer season, particularly in key markets India, Kazakhstan, Germany and KSA. Exceeding trade benchmarks, the summer season marketing campaign has generated greater than 336 million impressions and seen excessive engagement with 1.2 million clicks to this point in addition to above 85% Video Completion Rates (VCR) in KSA and Kuwait.
Seeking to extend summer season bookings throughout Ras Al Khaimah’s gorgeous resorts and resorts, the multi-lingual marketing campaign takes all the journey ecosystem into consideration overlaying B2B and B2C advertising throughout 10 key markets, together with UAE, UK, Germany, GCC, India, Czech Republic, Slovakia, Poland and Kazakhstan.
Using a full combine of channels together with social media, programmatic, in-flight movies, digital outside and OTA in addition to extremely nuanced marketing campaign property, ‘Get More’ goals to drive model affinity in key markets, enhance attain and consciousness in new geographies and drive visitation in what’s historically a off-season.
From in-flight movies on Air Astana, Kazakhstan’s main airline, to buses in Poland and every part in between, even an in-market ice cream activation difficult companions to get extra flavours of Ras Al Khaimah similar to Pearlstachio, Vanilla Jais or Berry Grylls, the marketing campaign is actually far reaching with its multitude of touchpoints.
“Through curated content designed to appeal to specific audiences and traveller preferences, ‘Get More’ perfectly brings to life the sheer breadth of experiences to be discovered in Ras Al Khaimah,” commented Raki Phillips, CEO, Ras Al Khaimah Tourism Development Authority. “The post-pandemic journey expertise has flipped the script on what a trip ought to appear to be, calling for locations which might be extra agile, related, and responsive in a extremely dynamic sector. Through positioning the Emirate as accessible, right down to earth but brimming with issues to do and see, we are going to resonate with a wider viewers and draw extra guests to the vacation spot this summer season and past.”
Ras Al Khaimah, the Nature Emirate, provides a fascinating vary of vacationer points of interest to expertise and discover, from mountains to mangroves, deserts to vacation spot resorts, and seashores to bucket checklist thrills. With the ‘Get More’ marketing campaign, RAKTDA is spotlighting the Emirate as a one-stop vacation spot for enjoyable, household, nature, journey, summertime cool, and far more. Moreover, it highlights Ras Al Khaimah’s emergence as a regional chief in accountable, sustainable tourism, specializing in the setting, tradition, conservation and liveability.
Featured in Time journal’s World’s Greatest Places of 2022 and CNN Travel’s Best Destinations to Visit in 2023, 2022 was a pivotal yr for Ras Al Khaimah’s tourism. The Emirate attracted 1.13 million annual guests – the highest-ever quantity of arrivals superseding pre-pandemic ranges. Infrastructure-wise, it noticed a 17% yearly progress in resort provide to over 8,000 keys. Taking the Emirate a step nearer to its objective of securing three million annual guests by 2030, the momentum has continued this yr, with customer numbers rising nearly 13% in Q1 of 2023, in comparison with Q1 of 2022.
The publish Ras Al Khaimah reveals results of ‘Get More’ campaign appeared first on Travel Daily.